In: Operations Management
You’re a physician in a practice group that became involved with PhyCor, Inc. Your group eliminated its entire management structure when PhyCor took over. Now, with PhyCor collapsing, you are being offered repurchase of your assets from PhyCor. What strategic planning steps do you propose to your group for going forward and selecting among options such as dissolving the group, purchasing the assets and finding another management firm, purchasing the assets and establishing in-house management, or other alternatives?
"Physician Practice Management Companies and PhyCor, Inc. Physician practice management (PPM) fi rms grew very rapidly in the late 1980s and early 1990s. PPMs promised to infuse physician practices with needed capital and provide signifi cant cost savings and increased revenues through economies of scale and improved management. They also promised to allow physicians to negotiate better contracts with the emerging HMOs and PPOs. However, by the end of the century, all of the major PPMs had gone out of business or signifi cantly downsized, with their valuations a tiny fraction of prior capitalization. Some, such as MedPartners, declared bankruptcy. Others saw their valuation plummet to almost nothing. What went wrong? This case examines the history of PPMs and the story of PhyCor, one of the prominent players.PPMs were created in response to the lack of retained earnings and marginal management that existed in many physician practices and the growth of HMOs and PPOs. As a result of increased managed care, physician organizations/medical groups experienced increased costs and lower net revenues. HMOs and PPOs also demanded large discounts from physicians. Capital was also needed to buy out senior partners, install information systems, and change their structures and governance. PPMs with signifi cant venture and Wall Street capital backing purchased prestigious medical groups, consolidated independent practices, and acquired staff clinics being divested by HMOs. Consolidation of PPMs left three large companies by the early 1990s.315Many of the physician practices signed 30- to 40-year management services contracts with the PPMs. These most often specifi ed that physicians would receive a split of revenues after payment of clinic expenses. The lower cost of capital, centralized purchasing, and greater bargaining leverage with insurer organizations were to lower costs and increase revenues.Phycor, Inc., incorporated in 1988, became by 1995 a medical network management company that managed multispecialty medical clinics and other physician organizations, provided contract management services to physician networks owned by health systems, and developed and managed independent practice associations (IPAs).1 The company also provided health care decision-support services, including demand management and disease management services, to managed care organizations, health care providers, employers, and other group associations."
Answer-
While devicing the strategy plan for any association, the organization needs to follow a couple of steps that would prompt the fruitful execution of this arrangement.
The inquiry above discussions about the strategy plan of a Medical Practice bunch which was first connected with another organization called the PhyCor, Inc. the management part of the training bunch was taken care of by PhyCor, Inc.
A clinical practice ought not generally be viewed as a benefit making association as the prosperity of the patient will be at need and when the management is re-appropriated by an outsider which might possibly relate to the objectives and missions of the clinical practice, the management only sometimes succeeds.
For the Strategy Planning of such an association, the above all else step is recognize the crucial vision of the association or scarcity in that department.
On the off chance that there is no vision that should be brought into life, at that point the most ideal path around such a circumstance was be to break down the gathering.
Also, If the vision and crucial the association is set, the following thing to be chosen is if the management ought to be in-house or out-sourced as was done before.
Sadly the issue with re-appropriating is that, The destiny of the working together association wouldn't be in out hands. furthermore, in the end, if the association needed to come up short, It would take the training bunch alongside it as a guarantee.
In-house management would acquire the prerequisite of all the more subsidizing, which may not be as appropriate. The financial specialists may not appear to be keen on placing in more cash into a previously sinking transport.
On the off chance that the clinical practice gathering could orchestrate all the more subsidizing through financial specialists or bank credit, this would be the most ideal approach around the situation as no one comprehends the association as much as the individuals who work for it.
The other option is accomplice up with somebody in return for equivalent value which would cause the new comer to feel like he's a piece of the association and that the benefit/loss of it would be his own too.
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