Question

Organizational Theory:

How are physical structure, organizational identity, and corporate image related?

What are examples of well-known corporate images and how are they constructed?

Answer 1

Physical Structure of an Organization:
The physical structure of an organization refers to how organizational activities are directed in the organization and how they affect the achievement of the collective organizational goal. The physical structure of the organization provides the foundation for the organization to function. It also refers to the physical layout of the organization.

Organizational Identity of an Organization:
Organizational Identity is defined as the core attributes that define the overall character of the organization. Organizational identity is often defined as the purpose of the organization and its philosophy of how to achieve that purpose. So, in simple words, purpose and philosophy of the organization combined together to form the organizational identity.

Corporate Image of an Organization:
The corporate image of an organization refers to the impression the organization has on its stakeholders and the general public. The people's perception and views about an organization are the foundation for an organization's corporate image. Corporate image can have a huge impact on the organization, more than we think it has.

The interrelation of Physical Structure, Organizational Identity and Corporate Image of an Organization:
The physical structure, organizational identity and corporate image of an organization are interrelated. If one aspect falls, it affects the other two too. Say, the physical structure of an organization is not appealing to the general public, and there is a flaw in the organizational identity of that organization, the corporate image that the organization has, will collapse. It doesn't even hold a chance to stand. Likewise, if the corporate image of an organization is not that good and the physical structure of the organization isn't proving to be advantageous for the organization, then the organization's Identity will suffer. But, if the organization's physical structure and its identity are thriving, then its corporate image will be improved and it will have a good reputation amongst the general public and its stakeholders. Thus, these three aspects - physical structure, organizational identity, and corporate image are all inter-connected with each other.

Well known Corporate Images and how they are Constructed
GOOGLE: Google has built itself an excellent corporate image because of its significant and constant improvement. It has developed its brand significantly. It has continuously provided quality products and services and swept us off our feel with good innovation. This is what makes google a great brand. It has sustained its corporate image throughout the years and continues to do so.

ONEPLUS: Oneplus is now one of the top premium smartphone brands. It has a good, well-reputed corporate image. It has built its image by constantly providing quality, premium smartphones to its users. It gives utmost importance to its users. It created a community for its users and given them a platform to interact with each other about their devices' problems if any. It always listens to its customers' suggestions and implements them in the next model. This is the main reason why Oneplus has gained such a great corporate image in such a short span of time.