1.What about a blog separates it from other forms of digital business communication? 2. What can...

1.What about a blog separates it from other forms of digital business communication?

2. What can a blog provide for a business, that a website or even a social media page couldn't?

Expert Solution

1) Blogs are written by individuals or freelance experts on various subjects of business and non business activities. Blogs offers independent thoughts of industry experts as well as business personalities. It caters trends of marketing world. It offers insight about positive and negative effects of a particular topic.

It has only text form of ideas and previews of most popular topics. Business communication targets a specific customer segment but blogs may be written for many other purposes than selling a particular brand.

2) Blogs may offer strategic outlook to investors and other business related sophistication. People from corporate also create awareness and interests among stakeholders through personalized blog articles. It has influence on specific segments of customers than social media or web based pages of an organization.

Blog offers indepth analysis of a product or services form user point of view. Companies may have its social media performs to display features with audio , video and other attractive interventions. Whereas, blogs are written with experts who compares each products and services offered by various companies. Hence, customers have better option to read and comment about their specific doubts or any other comments. Experts will provide their suggestions.

keosha answered 3 months ago

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