Question

Think of a product that you purchased within the past 6 months

Discuss these questions relative to the purchased product. Your answers should align with how these stages are done based on the consumer decision model in text.

Each Questions is mandatory to be solved with details.

1. How did you recognize that you needed the product?
2. Where or how you search for information on alternative products that would satisfy this need (product)?
3. What alternatives did the search process generate and what variables did you use to make the final decision to buy?
4. Where did you buy the product and why?
5. Were you satisfied after using or consuming the product? Explain.
6. There are 5 categories of influences as outlined by your text: economic, psychological. social, culture and ethnicity, purchase situation. Which one(s) do you think had the greatest effect on your purchasing decision? Please explain.  

NOTE: There are actually six questions you have to answer in this.

Don't forget to answer about the categories of influences.

Thank you in Advance.

Answer 1

I recently bought a new smartphone. I knew that I required the product after my last phone stopped working. So I looked up online on various websites selling the products which were under my price range.

My search gave me many options to choose from. Almost all the phones had similar features but they were varied in prices. After due consideration of the features compared with their prices, I chose the model which I ultimately purchased.

I bought it from an online website of an electronic shop and got it delivered within a week. I was absolutely satisfied after using the product and would definitely recommend it to others.

Out of all the categories, my purchasing decision was based on economic influence. Since my budget was mid-range, I chose the product within that price range. I did like some of the models but the price constraint ensured that i stayed within my decided range and didn't go for a high-featured phone.