Question

Discuss these questions relative to the purchased product. Your answers should align with how these stages are done based on the consumer decision model in text. My video provides a better discussion.

Questions  each = 5 pts

1. How did you recognize that you needed the product?
2. Where or how you search for information on alternative products that would satisfy this need (product)?
3. What alternatives did the search process generate and what variables did you use to make the final decision to buy?
4. Where did you buy the product and why?
5. Were you satisfied after using or consuming the product? Explain.
6. There are 5 categories of influences as outlined by your text:economic, psychological. social, culture and ethnicity, purchase situation. Which one(s) do you think had the greatest effect on your purchasing decision? Please explain.  

NOTE: There are actually six questions you have to answer in this assignment. Don't forget to answer about the categories of influences.

Do NOT write an essay. Simply copy the questions and write your answers below them.

Answer 1

Answer 1

I go for hiking and trekking regularly and often used to get blisters on my feet. Hence, I decided to buy a good pair of shoes, meant specially for trekking to protect my feet.

Answer 2

I depended on primary and secondary research before the purchase. I asked my friends who already had trekking gear and also extensively researched online.

Answer 3

Based on budget and recommendations that I received, my research narrowed my choices to two brands. Price, availability and quality were the variables for the final purchase.

Answer 4

I finally bought the product online as the price was competitive compared to a physical store. However, before the purchase, I went to a physical store to first try out the shoes .

Answer 5

Yes, I am satisfied with the product. It is a good quality product, my feet do not get blisters anymore while trekking. The shoes will hopefully last a long time and offers good value for money.

Answer 6

Social factors had the greatest effect on my purchasing decision. Friends and reference groups highly recommended two particular brands and I went with them.