Question

Another industry that has been affected by the Corona virus is advertising. Research this topic and discuss factors that affect marketers and advertisers. How have they addressed these issues?

Watch television, paying attention to commercials. Do you see any changes in the ways brands are being positioned and the types of products and services that are being advertised?

Have you noticed any differences/trends on social media?

Discuss your findings, including specific examples..
  

Answer 1

Another industry that has been affected by the corona virus is advertisement and marketing. This is because people are only buying the essential items now-a-days such as groceries, medicines due to corona crisis. There has been lockdown in most of the countries suffering from corona crisis and all the malls, retail stores and other business are closed except the ones who sell essential items such as pharmacies, Grocery stores etc. Due to this business are not spending money on marketing and advertisment as they do not expect sales until the corona crisis stops. For example, Addidas is not spending any money on advertisement or marketing as all thier outlets are closed and online platforms like amazon are also selling only essential items. Another example is Apple, they are not advertising their products like the Macbook or Iphone as all the mobile stores as well as online platforms selling mobile phones are closed.

The type of products which are being advertised are online entertainment. Some examples of it are Netflix, Hotstar, Amazon Prime. Other are online E-books. They can be bought online and the customer does not have to go to the store or market to fetch them. They can get them sitting at their homes comfortable from their phone or laptop.

Social media is creating more and more awareness about the corona crisis. Some of things that are advertised on social media platforms like Amazon are groceries. No other goods or services are being advertised in my observation.