Question

my company is swimwear

1. Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at ‘How to Enter the Market’).

1. Review the Figure entitled ‘Sustainable Marketing". Which concept is this company/organization employing OR which concept should it employ?

Answer 1

1. Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at ‘How to Enter the Market’).

For a swimwear company, The following market entry strategies would do good:

Partnering - It can take variety of forms from a simple co marketing arrangement to a sophisticated strategic alliances for manufacturing. Partnering is particularly useful strategy in those markets where the culture, both business and social is substantively different than your own as local market knowledge , contact and if chosen wisely customer.

Celebrity Endorsements - Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known public personalities.

Sponsoring / Tie up with a advertising company or model - Engaging or having an agreement with the model or or in any events sponsoring them would do good.

Joint venture - They are particular form of partnership that involves the creation of a third independently managed company. Two companies work together in a particular market, either geographic or product and create a third Company to undertake it. Risks and profits are shared equally.

2. Review the Figure entitled ‘Sustainable Marketing". Which concept is this company/organization employing OR which concept should it employ?

Sustainable marketing is a way to build relationships with consumers while letting them know that they are important and do are future generations. While it is a developing field , sustainability market is an important piece of marketing strategy. There are five common strategies for sustainability marketing . These include - consumer orientated marketing, customer value marketing, innovation marketing, sense of mission marketing and societal marketing