Question

what strategic actions will you recommend to your organization (smartone) to take up this business opportunity or solve the problem? Justify your choices and make assumptions when necessary. What strategic actions will you recommend? (e.g., who are the target customers? What are the selling points? What is the business-level strategy? What is the corporate-level strategy? What is the international-level strategy? How can the existing problem be solved?)

Answer 1

The three types of strategies commonly used in any business organisation are :

1. Corporate level

2.SBU level

3. Functional level strategy

Corporate level strategy is typically developed by top management and aims in alignment of business resources, integrations like forward, horizontal, vertical and backward. It also keeps care of distinct business lines. It helps in assessing which businesses should we go and not go.

2. Business level Strategy :

It is devised for each SBU by each SBU owner and includes strategies for particular sbu. It includes decisions like costing, pricing, feature addition and product lifecycle management.

3. Functional level strategy include strategies which affects particular functions like marketing, finance, production and the decisions are short term. The decisions are taken by mid and lower managers for day to day operations.

International level strategy includes plans which are made to operate incase a firm wishes to operate beyond the domestic boundaries and wishes to expand its territory of operations. It includes proper external and internal analysis to be conducted to find and ensure proper strategic fit for the offerings and incase of any changes the products are adapted according to the local requirements of the country. It helps in product acceptance amongst the buyers and helps in easing the market penetration.