In: Operations Management
Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand?
ANSWER:
Definition of relationship marketing:
Relationship marketing is significant for any business as it helps in pulling in new clients, keeping up solid and long haul relationships with existing clients, and furthermore to cause a sound picture concerning the open connection or market to associate.
The marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand:
The run of the mill case of relationship marketing is, consider the instance of a carrier industry that draws in clients in business practices through different ways, (for example, a faithfulness program or with remunerations) that support rehash, and reasonable associate with the brand. It should fit with the drawn-out targets and building the methodologies out of it. Numerous association interfaces with their clients through this relationship which thusly turned into a key job in characterizing the goal and future deals and arranging.
The major marketing mix elements, for example, product, price, promotion, place,process, the physical proof, and so on has a huge job in building the relationship showcasing. It helps in choosing or concentrating on their specific items and administrations and work upon the correct showcasing extents. It helps in pulling in more clients and upgrading the piece of the overall industry or %. The characterized procedure and the advanced exercises for relationship promoting gives the serious edge to the organization and furthermore helps in understanding the holes by appropriate client input. The 360-degree instrument in relationship promoting helps in continuous advancement and consolidating the vital changes.