Define relationship marketing and how it might fit into the
mission or vision for any given product in the overall
organizational plan? How can the marketing mix elements of branding
and advertising use relationship marketing to increase customer
satisfaction with a brand?
a.
Define and contrast
contango and normal contango. (1.5 marks)
b.
Define and contrast
backwardation and normal backwardation. (1.5
marks)
c.
Explain the relationship
between contango, cost-of-carry, and convenience yield.
d.
Explain the relationship
between backwardation, cost-of-carry, and convenience yield.
1. Define Paraphilia’s.
Contrast Fetishism with Transvestic fetishism.
Contrast Sexual Sadism to Sexual Masochism.
Define and describe Autoerotic Asphyxia.
Define Exhibitionism with an example.
Contrast Voyeurism with Frotteurism.