Question

Princ. of Advertising:

1. What are the ways in which social media have changed consumer behavior?
2. What are the different types of social media? How are the important to a successful advertising campaign?
3. Old Spice is well known for its use of social media. What tools could you use to understand how effective a campaign is in social media? What trends would you look for to determine that you are reaching the right audience?

Answer 1

How Social Media Has Redefined client Behavior

1. shoppers Have much more dialogue Power Than Ever Before
In a world connected by social media, shoppers have additional power than they’ve ever had within the past. the power to attach, and to speak, suggests that they even have the ability to discount with businesses. the ability dynamics have shifted, and shoppers are aware of it. that is why if a business doesn’t come back to the table, shoppers can merely go elsewhere.

2. Visibility of companies
In the pre-Internet days, solely the largest companies were social unit names. If you were a business during a village, you had a awfully restricted reach concerning United Nations agency knew regarding you, and the way many folks would support you. because of social media, though, it’s currently attainable for a business to succeed in the eye of thousands of individuals United Nations agency would otherwise ne'er have acknowledged it existed in the slightest degree. That visibility means businesses huge and little will faucet into national, and even international, markets, and realize much more customers than would have ever been attainable while not the help of social media.

3. microorganism promoting
Viral promoting is once a business wins the lottery. each post an organization makes on social media — whether or not it’s a culture, a brief video, or a totally blown business, has the potential to become a microorganism sensation. And once a post goes microorganism, it brings a large quantity of attention to a business. this will end in tons of, if not thousands, of recent followers, along side immense up-ticks in traffic, and purchases.

4. Competition
By shrinking the marketplace, and making a platform that any business will use, social media has created intense competition. If an enormous box store is providing a product or service at one value, and atiny low business is providing it cheaper, social media will get the word out. Customers don’t have additional choices, however they are doing have tools that tell them additional regarding their choices. which means each business is making an attempt to be the simplest selection.

Most Effective styles of Social Media are-

1- Social networking (Facebook, LinkedIn, Google+).

2-Microblogging (Twitter, Tumblr).

3- photograph sharing (Instagram, Snapchat, Pinterest).

4- Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Benefits Of Advertising Through Social Media Include:

-Grow your sales and your fanbase.

-Use client generated content for ads (which perform higher, too!).

-Better target internet new and returning customers (so you waste less money).

- A/B check on the fly, exploitation platform analytics to work out winners.

Once you have got outlined the proper metrics, it’s time to examine whether or not the campaign results were able to succeed your campaign goals. return and take a glance at the most reasons that urge you to try to to social media promoting. Then, valuate if your efforts have paid off. AN example of a social media goal may be: to accumulate a mean of a thousand engagements per Facebook post over thirty days. once a month, strive gazing the engagement metrics to ascertain what quite content your followers engaged with most favourably. In Facebook, you'll be able to review every post on an individual basis to seek out out that posts ar the foremost participating. The formula for engagement is:
Likes + Comments + Shares + Clicks + Reach = Engagement

Identifying Your audience
The first step in making a good promoting strategy is distinctive your audience or demographic. By visualizing your target client, your complete are able to find out whether or not you're centered on the proper market. Once you have got known your target demographics, it’s vital to cultivate AN understanding of your audience so you'll be able to best market to them. Understanding your shoppers is that the best thanks to make sure that you're promoting your product or services to them within the handiest manner attainable.