Question

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is an essential step in strategy development. Provide what you believe to be the three most significant elements of each dimension of SWOT for your airline firm.

Answer 1

INDIGO COMPANY SWOT ANALYSIS

STRENGTHS-1)Indigo Airline is considered to be largest low carrier airline in India and this is major strength.

  2)This has Largest Share in the whole India airline industry,indigo airline individually have more than 40% stake in the airline industry.

3)Operational Efficiency-The company have large size of operations as it operates many flights on single day

WEAKNESS-1)Indigo have less routes to different destinations, as compared to the other competitive industry.

2)The company did not entered the untapped cargo segment since many years of its operations.

3)Lack of required  attention on business class

OPPORTUNITIES-1)There is growing demand of people to travel different places using medium of air plane.

2)The airline should increase Long Haul flights as per customers demand and it would be profitable for the company.

3)India,airline market is still Untapped,so there is much bigger scope to expand over period of time.

THREATS-1)Increasing pricing of crude oil which is biggest threat for every airline.

2)Labour cost is getting increase as compared to increasing profits.

3)The change in government policies and increasing competitors airlines such as Air Asia,Vistara etc.