Question

What recommendations do you have regarding the marketing mix of the product analyzed? TOPIC: BOBBY BROWN

Subject: Marketing

Answer 1

Bobby Brown is one of the no 1 makeup brand companies in New York & the products are related to Beauty to anti-aging which was all started with the simple idea of natural-looking makeup & a lipstick that looked like lips. The Marketing Mix has greatly described that putting the right product in the right place, at the right price & at the right time includes all the Ps of marketing mix well explained.

Following are some recommendations that can be used in regard to the marketing mix of the products that are analyzed for the company Bobby Brown:-

1) Product:-

• Bobby Brown has really positioned its product well in the market by going into a lot of branding in all lines of product such as makeup to skincare & anti-aging but here the only recommendation is to concentrate on consumer research based on their requirements & designing actual products in making sure it matches up with consumer standards.
• Bobby Brown has targeted the market well with the sound marketing decisions by adding new products to the product line but the recommendation is here is to keep a track on the quality of the product & also must be aware of the changing demands of the product in the market & be aware of the competitor's products as well for survival.

2) Promotion:-

• Bobby Brown has promoted the product in various means which connotes luxury & supremacy in communicating its product at large. The only recommendation here is to keep the channels of promotion wide open not only in sample sales, delivery onsite, staff selling, personal selling but all use the other means of social media promotions to curb the cost & efficiency.
• The message must be clear what they are going to convey to get the desired consumers. They can also join in different communities to create awareness of thier products & spread by word of mouth.

3) Price:-

• The marketing mix elements which generate revenue & profits are the pricing of the product which in fact impacts the consumer decision in buying the product. The recommendation here is to keep the prices inclined to thier pricing strategies & not overrun the costs that can affect thier business.
• Another recommendation is to understand the market well before pricing it & include the strategies of pricing like Market skimming, cost plus & penetration & competitive to be the survival of the fittest & control the different levels of price discrimination.

4) Place:-

• Here its what channel of distribution the company uses to market is determined where the bobby brown has more indirect & direct channels must be aware of what channel is best suited as per the cost & revenue inclined.

5) People, Process & Physical Evidence:-

• Here its a marketing mix element must also be addressed to involve people as employees as internal customers before it reaches to final customers & must engage in managing the culture of the business, The bobby brown must try & hard in getting the training in place to develop the people to satisfy them & customers at large.
• The systems with process effects the execution of the service so here the bobby brown must be flexible enough in changing thier processes as per the changing demand & Market needs arise.
• The Physical evidence is getting more of tangible cues & physical presence as the business is a lot of intangible parts whereby customers judge if the physical products are not in place in premises so its important to keep in mind that for bobby brown to have a physical existence as well to ensure the potential customer & clients for successfully handling the business in professional means.