In: Operations Management
Business is becoming more and more competitive, and
organisations have realised that purchasing and Supply Chain
Management (SCM) are key factors in satisfying customers. Buyers
and supply chain managers can contribute significantly to the
organisation's profits. An organisation can spend as much as 50% of
its sales revenue on purchasing parts, services, components and raw
material. Therefore, efficient, mutually beneficial and
constructive relationships with suppliers are very important to the
organisation's short-term financial position and long-term
competitive power.
1. The activities and objectives of different organisational buyers
will dictate their purchasing needs and behavioural patterns with
regard to purchases. Discuss the three types of organisational
buyers. (10)
2. List and explain TEN criteria used to evaluate suppliers.
(20)
3. Four critical factors have been identified for the successful
implementation of a software-solution-driven SRM solution. Discuss
these factors. (10)
4. Differentiate between constructive and competitive negotiation.
(10)
5. Discuss the guidelines for maintaining positive supplier and
customer relationships. (10)
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Answer 1.
Three Types of organisational buyers are resellers ,producers and
Government agencies.
1. Resellers are those buyers who buy a particular commodity to
again resell it to the customers. They sell the product and gain
profit by reselling them.
2. Producers are those people who produced the material and buy the
raw materials for producing the products.
3. Government agencies- government Agencies have Complex purchasing
policies but they also act as buyers for most of the products. For
example in India government purchases some agriculture material
from farmers and re sell it to people.
Answer 2.
Suppliers can be evaluated on the basis of following-
1. Communication- It should be clear that who is the contact
person. and what is the proper mode of communication to place the
order.
2. Competency- The supplier should be able to provide competitive
pricing of the product. They should be a truly expert in the
product they are supplying.
3. Capacity- the supplier should be able to provide the material as
per the demand made that is it should be capable of supplying the
product in the right quantity.
4. Commitment- the supplier should make commitment be able to
fulfill them.
5. Control- supplier should have proper control over its supply
chain. The delivery of goods should be in control.
6. Cash- the supplier should be in good financial position and be
able to provide goods on credit.
7. Cost- the cost of the supplied product must be reasonable. And
it should also stand out in competition to the pricing of other
companies.
8. Consistency- the supply must be able to supply the product
regularly. Even if the orders are fluctuated there should be a
consistent supply of goods.
9. Culture- the company should have a a good culture ,speed quality
excellence ,innovation should be seen in the culture.
10. Cleanliness - that suppliers production method should be neat
and tidy. It should produce the product in Environmental friendly
way and the employee should also treat the people ethically.
Answer 3.
4 critical factors for successful implementation of Software
Solution driven SRM solution are-
1. Communication- Success always starts when there are clear cut
vision of the goals. Solution should always been driven by business
needs and not by technology.
2. Alignment- sometimes the problem arise that the software do not
align with the organisation. If the user of the software is not
getting value by using it. Then the software usage is reduced
3. Mobility- the option to be able to use the software from any
device is essential.
4. Flexibility- it is very important that the software must be
flexible and adapt to future needs of the company
Answer 4.
Constructive negotiation is also called as collaborative
negotiation. This type of negotiation keeps the relationship first
.It values relation more than any other thing.The relationship in
negotiation is very important element. The relationship is more
important while seeking and finalizing the agreement. Equal and
fair agreement are the two important components of collaborative
negotiation.
Competitive negotiation is a type of negotiation in which one
person wins and other person loses. In this the negotiator goes up
to an extent as to, whatever it it takes to win the negotiation.
For competitive approach will always increase conflict. It is
generally considered as destructive approach in negotiation.
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