How has UPS Implemented supply chain management
concepts to gain competitive advantage?
Answer:
UPS is mainly dose business in logistics with various kind of
services. They are working with advanced technology, method,
process and other resources. They are biggest market player in
their field as per the data available.
Yes,
they are gaining competitive advantage as they have improved in
process of logistics to just fulfill the costumer requirement and
purpose. They are giving all logistics solutions with quick
responses and qualitative, quantitative and timely deliveries. The
sub areas are like Data processing, Automated shipping by linking
order entry to fulfillment process, less billing and shipping time,
automatic delivery alerts etc. Below are the main factors for UPS
to gain competitive advantage,
- Costumer focus:
They consider costumer wants and needs when making business
decisions. UPS thought process is “How we can contribute for win of
our costumer”. “What should we do to fulfill their all requirement
together?” UPS has worked on all are requirements of costumer and
upgraded their services to best fit on requirements. Unlikely,
other competitors were only focusing on the main business as
logistics (only deliveries), UPS started to work with 'just in
time' responses, fast billing, staff developments, value stream
mapping etc. They are taking frequent and actionable feedback from
costumers on how we’re doing. They are ensuring tailors our
offerings to meet the needs of customers.
- High Performance
culture: They worked and even working on the High
performance culture which includes Operational discipline,
supportive leadership, role clarity, Talent development, rewards
and recognitions to employees, capturing external ideas,
Bottom-up-innovations, inventions. Ultimate plan to have this
organizational culture is to win costumer and win business. With
this culture, they were able to identify the market demand, market
trends, and improvement areas. The proven things are that they are
having complete solutions for logistics for variety of materials
and for numerous demand of costumer. As per their records, they
rarely failed to solve the delivery issue.
- There values (Diversity and
Inclusion): They are also supporting the disaster relief
effort which is creating the value for Corporate Social
responsibility (CSR). This is giving them Provisional competitive
advantages.
- Strategic clarity:
Their understating for costumer’s “Plan-to-win” has played an
important role. Their strategy to frame themselves in costumer plan
gave them the best competitive advantage. They were very clear on
goals and milestones which they have to achieve as team.
- Supportive
Leadership: They have this with-in
company and keeping motivated employees for innovation and
inventions.
- Supportive
environment: They have established a supportive
environment for business partners and vendors. They have given
their philosophy to vendors to align them with their (UPS)
strategies.
With the above points, below are key
implementation they performed in supply chain
management:
- They have atomized the process to
reduce the chances of errors. They have implemented many software
to do so. They are also having CRM (Customer relationship
management) software to keep records of costumers, opportunities,
complaints, feedbacks, inventory and billing. They have implemented
this when the CRM concept was new for logistics business. It was
very easy for them to handle repeated customers.
- Empowered costumers: They empowered
costumer to track the goods with small movement also.
- Reliable packaging: They have given
many customized solutions for the products which are difficult to
travel for long distance.
- Value for service: They have
optimized service cost to benefit the costumer. They added many
factor like travel time (apart from distance), way of
transportation, packaging quality, discounts on large
shipments.
- Less lead time to solve
complaints
- Always worked on how the lead time
can be reduced for shipment.
- Opened branches on many locations
with warehouse facilities (rented)