Question

In light of the COVID - 19 pandemic, I thought it would be interesting and applicable to have a look at companies around you or large corporations and observe how they are handling public relations. Originally, you were supposed to interview a client and do an actual public relations plan for that company. I think it is more relevant to observe what is happening now and how public relations can work at a time like this. I want you to essentially do a critique/review of your chosen company using a similar format that you would have used in your original assignment. There are so many great examples out there of companies that are doing good things for people and the community. This should not be hard but will help you meet the outcomes of this assignment. I posted the story on the great PR that Sunwing airlines has done recently. I read that Dominos is donating pizza to students in residence at Holland College and UPEI. That's a great move on a strong target market for them.

Using the above headings, this report should be 4-5 pages with citations of your sources of information.

I am looking forward to reading your reports!

• Overview of the company
• Their PR goals overall and during the pandemic
• Strategies they have done in the past
• Strategies they are presently using
• Their target audiences
• Their present media outlets used

Answer 1

BREWDOG

OVERVIEW-

It is a multinational chain of brewery and pub in Ellon, Scotland .founded by JAMES WATT and MARTIN DICKIE. In 2007. right now it has operating 78 bars worldwide in January 2020, he opens the first alcohol free bar in London.in 2018 it achieved, a 2-star accreditation and in 2019 it achieved lower-1 star accreditation

PR goals

overall-

the satisfaction of customers and experiment with the taste of his product. to maintain quality of his bear and maintain customer attraction leads to his success

during a pandemic-

• giving away hand sanitizer for free to hospitals halted its original production and work for humanity with complete assurance of hygiene.
• also, provide grain neutral spirit(GNS) contain ( 96% strength ethyl alcohol) used in the production of vodka give to sanitizer producer company free of cost, in multiple countries.

past strategies-

• profit-making to become no.1 bear providers in many countries.
• EQUITY FOR PUNKS by this able to meet demand by developing new eco brewery.

present strategies-

• Shifted to public relations and helping attitude towards fighting with COVID
• more generic on providing hygienic services to medical staff and patients.
• halted its production of bear in all countries had help countries to fight with COVID

their target audience-

• pubs and bar, the customer( before COVID )
• hospitals, sanitizer producing firm( during COVID)

present media outlets-

• public relation- by maintaining good public relation it is outlets its product sanitizer
• e platforms- people knew about its humanistic goal during this pandemic through news channels and public social networking

NOTE- IF YOU LIKE MY ANSWER GIVE ME THUMBS-UP IT KEEPS MOTIVATING ME., I KNOW YOU ARE EXPECTING MORE PAGES EXPLANATION but we have a time constraint in solving each question, so it is quite a brief report, you can elaborate these above points more, in case you want I add some more points . do comment I will edit my answer. THANX