What are some ways in which anthropology is relevant to business?

Expert Solution

Business anthropology is a branch of science which applies the theories and principles of anthropology to the understanding of business perspectives in the private sector organisations and industrial firms. Its aim is to understand the following features like:

understanding the demands and needs of customers.
analysing organisational theory and practise.
intercultural environment.
international marketing perspectives.
cultural communication skills.

It is important to build effective and valuable relationships with suppliers and management employees in business belonging to different ethnic community, race and culture in society. The example includes that of Intel which has hired cultural anthropologists to study the life of people living outside USA and belonging to different communities. It involves an interaction among employees belonging to different cultural grounds and understanding their strength to develop and ensure advancement in technology like in the field of electronics.

Hayet Jeridi answered 5 months ago

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