In: Economics
Construct EFE & IEF matrices for The British University .
Apply any one
of the matching stage tools (SWOT matrix, SPACE matrix, BCG matrix,
IE matrix, Grand
Strategy matrix) to formulate strategies for the British
university. Calculate and suggest the relative
attractiveness of alternative strategies for the British university
through the application of QSPM.
Internal Factor Evaluation (IFE) Matrix is a strategy tool used to evaluate firm’s internal environment and to reveal its strengths as well as weaknesses.
External Factor Evaluation (EFE) Matrix is a strategy tool used to examine company’s external environment and to identify the available opportunities and threats.
The left column of a QSPM lists factors obtained directly from the EFE matrix and IFE matrix. The top row consists of feasible alternative strategies (provided in stage 2) derived from the SWOT analysis, SPACE matrix, BCG matrix, and IE matrix