Question

Company Walmart!

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market research, and to communicate these findings to organizational stakeholders.

Review:

Review the following topic materials.

Topic 6: "Types of Distribution Channels"

Topic 7: "Advertising, Sales Promotion, and Public Relations" and "Planning a Promotional Campaign"

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the "Marketing Plan Analysis and Presentation: Part 3 – Research Template."

Part 2:

Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company's marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.

Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation.

Place:

1. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
2. Discuss possible channel conflicts.

Promotion:

1. What forms of advertising and promotion does the company use?
2. What forms of media does the company use? Describe the media mix.
3. Illustrate the messages the company currently uses.

Strategy Recommendation:

1. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
2. Cite your specific research findings to justify your strategy assessment and recommendations

Answer 1

In this topics first we should know the meaning of marketing and after that marketing tools and which one is perfect for achievement of profit and goals are discussed one by one let's start.

Meaning of marketing :

Marketing is a social process where in people interact with others in order to persuade them to act in a particular way say to purchase a product or a service rather than forcing them to do so.

As we know most of the manufacturing firms do not produce goods for their own consumptions but for consumption or use of others. Therefore to move the goods and services from the producer to consumer a number of activities such as product designing or merchandise packaging, warehousing, transportation, branding, selling, advertising and pricing are required. All these activities are referred to as marketing activities.

To sum up the marketing concept is based on the following pillars :

(1)Identification of market or customer who are chosen as the target of marketing effort.

(2) understanding needs and wants of customers in the target market.

(3) Development of products or services for satisfying needs of target market.

(4)Satisfying needs of target market better than the competitors.

(5) Doing all this at a profit.

Thus the focus of marketing concept is on customer needs and the customer satisfaction becomes the means to achieving the firms abjective of maximising profit. The purpose of marketing is to generate customer value at a profit.

Distribution channels: Distribution channels are a key element in all the marketing strategies that revolve around the product they help you to reach the customer in a way to maximise your revenue and brand awareness.

Types of distribution channels: The channel of distribution is divided into the direct channel and indirect channels

The direct channel or zero level channel manufacturers to customer: the direct selling is one of the oldest forms of selling product it does not involve the inclusion of an intermediary and the manufacturer gets the direct contact with the customers at the point of sale. Examples are peddling, brand retail store, taking orders on the company website etc.

Indirect channels selling through intermediaries : When a manufacturer involves the meddleman to sell its product to the end customer it is said to be using an indirect channels can be classified as

1.One level channel Manufacturer to Retailer to Customer.

2.Two level channel amanufacturer to Wholesalers to Retailer to Customer.

3.Three level channel Manufacturer to Agent to Wholesaler to Retailer to Customer.

Daul distribution : when a manufacturer uses more than one marketing channel simultaneously to reach the end user he is said to be using the dual distribution strategy.

Distribution channels for services:

Unlike tangible goods services can't be stored but this doesn't mean that all the services are always delivered using the direct channels. With the advent of the internet online marketplace, the aggregator business model and the on demand business model even service now use intermediaries to reach to the final customer.

Internet as a distribution channel:

The internet has revolutionised the way manufacturers deliver goods. Other than the traditional direct and indirect channels, manufacturers now use marketplaces like Amazon.

Promotion: promotion of a products and services include activities that communicate availability, features, merits, of the product to the target customers and persuade them to buy it. Most marketing organisations undertake various promotional activities and spend substantial amount of money on the promotion of their goods through using number of tools such as advertising, personal selling,and sales promotion techniques like price discount, free free samples etc. A large number of decisions are to be taken in each of the area specified above. For example in the respect of advertising it is important to decide about the message the media to be used example print media, newspaper, magazines etc the objective of customer.

Advertising :advertising is the most commonly used tools of promotion it is impersonal form of communication which is paid by the marketer sponsors to promote some goods or services the most common mode of advertising are newspapers, magazines, television, and radio.

There may be some chance of misuse of advertising as a tool which can be properly safeguarded by the law or by developing a code of conduct by the advertiser for their self regulation. However most of the criticism against advertising are not entirely true. In the changed economic environment of globalisation advertising is considered as an important tool of marketing. It helps a firm in effectively communicating with its target market increasing the sale and there by reducing the per unit cost of production it is not a social waste, rather its add the value to the social cause by giving a boost to production and generating employment.

Thus from my point of view the advertising is the most important tool for increasing profit and reach the target market.