Question

To conduct secondary data market research. The purpose of this
assignment is to familiarize you with searching, identifying, and presenting secondary data pertinent
to situation analysis for a company or organization.
You are expected to use effective tools and databases to answer the following five questions.


4. Top 5 Competitors of Nike Inc.
5. Has Samsung's Note 7 fire incidence (2016) influenced Apple’s iPhone sales? Find the
specific source (e.g., reporter, date).

Answer 1

(4) The top 5 competitors of Nike Inc are:

- New Balance

- Skechers

- Asics

- Reebok

- Adidas

(5) This particular article is taken from Market Watch dtd 12th October 2016

Samsung had decided to stop production of it Note 7 smartphone afte the fire cought. Company informed to Market Watch that 'it was temporary adjusting the Galaxy Note 7 production schedule in order to take further steps to ensure quality and safety measures. The company issued a global recall of the phone after a month of introducing it, just due to number of incidents of firing were increasing. Samsung replaced the first batch of phones with new ones, but the problem has remained same when one of the newly issued phones cought fire on a Southwest Airlines Plane.

This problem may a boon to iphone sales. CFRA Analyst Angelo Zino said he expects the Note 7 issues to help drive some Andriod users over to iOS, which he estimates could help increase Apple's share of the global smartphone market by 1%. Samsung had a 22.40% market share in the secound quarter, double Apple's share which was 11.80%. 1% share gain would help Apple sell an additional 14 to 15 million units during the September quarter.