Question

Identify an advertisement that uses each of the following executional frameworks. Evaluate the advertisement in terms of how well it is executed. Also, did the appeal and message strategy fit well with the execution? Was the ad memorable? What made it memorable?

a. Slice-of-life b. Testimonial c. Demonstration d. Informative e. Storytelling

Marketing Communications

Answer 1

The Vodafone zoozoo advertisement.

They make each zoozoo advertisement with each of the following executional frame works like slice of life, testimonial, demonstrative, informative and story telling marketing.

Take an add of zoozoo. The advertisement is about 30 seconds which shows two zoozoos are taking bath suddenly one zoozoo's shower runs out of water and suddenly the second one shares him some water. The advertisement is about their chotta credit service. If the customer runs out of balance in his sim card in an urgent situation he can take credit.

a. slice of life; It is executed in a correct way that, in real life also there are situations like the customer can go zero balance and can't make calls in emergency situations.

b. Testimonial; It is highlighting one of the company's feature, the chotta credit.

c.Demonstration; as a demo it is shwing that at emergency situation we can avail this facility from the company.

d. Infromative; It inform the customer about the company's new product or service and it's features and benefits.

e. story telling marketing; Its makes a connection with the customer first and sells it's product secondly.

The appeal and message strategy fit well with the execution of the advertisement. As it uses all the executional frameworks of an advertisemnt and it correctly shows the main features and benefits of the company product.

It is also memorable because it is shown in cartoon model and also in a comic manner with some humour in it. Humours are always memorable in human mind.