Question

What do you believe is the best method of delivery for a Public Service Announcement?

Answer 1

Before finding out the best method of delivery for a Public Service Announcement, we will discuss what are the possible methods of delivery for a public service announcement. In our grandfather's time, people solely depend on radio for public service announcements. But nowadays there are a number of medias through which we can deliver a public service announcement. It can be a number of TV channels through which we can deliver our messages in the form of audio-visual manner. There are number of social medias where we can put our message in a shorter form both in the form of text, audio and video. If somebody wants to know the content in detail then he/she can visit company website.

But the most important consideration is who to deliver, what to deliver, when to deliver, where to deliver and why to deliver. Based upon these considerations, messages can be customized and deliver in a more appropriate manner. Nowadays viewing the popularity of social media we can say that it is the best method of delivery for a public service announcement. If the distribution of public service announcement is world wide, then we can't rely upon only the social media. There are people in rural areas who doesn't know the use of social media, but watches television and listens to radio for important announcements. So for them announcements on television or radio is the best media.
So first of all we have to identify the targeted audience then a suitable channel for distribution of public service announcements that will ensure us that our message has been heard and seen by the right people.