Question

Please explain the effect of your presumed communications mix strategy, and the thinking behind those tactics for realizing & enhancing current or future career plans:

A. My Communications Mix elements likely involves, insert single number from 1 to 4 order of importance to:

Advertising _____             Personal Selling ______           WWW _______ Direct mail ______       

And the reasons are (12 pt. type; 50 words or less):

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B. .COMs      I may use _________________________ .com and _________________________ .com

And the reasons are (12 pt. type; 50 words or less):

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Answer 1

Marketing mix is a variety of different factors that can influence a consumer’s decision to purchase a product or use a service. It most commonly refers to the 4Ps of marketing─product, price, promotion and place.

These four factors can be controlled by a business to a certain extent. When “mixed” or blended strategically, they can produce desired behaviors from your target audiences (i.e. signing up as a subscriber or making a purchase).

I have marked the below terms according to the preferences.

1.) Advertising   

2.) WWW

3.) Personal Selling

4.) Direct mail

1.) Adverting is one element of the promotion mix, Advertising communicates a message to a targeted audience and generates feedback in the form of a sale or other action taken by a consumer.

Through advertising, a marketer hopes to communicate a message to a targeted consumer group via means including print, electronic (radio and television), the Internet and mobile phones.

The media plan, developed simultaneously with the creative strategy, schedules how and when consumers see advertisements.

Idea of advertising : Value -> Consumer Benefit -> Product Benefit -> Product feature -> Attribute

2.) WWW : Social media enables individuals and communities to co-create, share, and modify content in an interactive, Internet-based environment. Social media marketing refers to the process of gaining website traffic through social networking sites. It is driven by word of mouth. Results come from earned, as opposed to paid media. magazines, forums or discussion sites, instant messaging, email or collaborated websites allowing additions, modifications, and deletions.

Search engine ranking, content quality, or the relevancy to search terms, backlinks and links have emerged as effective social media marketing tools

3.) Personal Selling : A successful personal seller must utilize aggressive sales tactics that influence and control the process, presenting it as a mutually beneficial, interpersonal exchange of goods or services for equitable value.To be successful in personal sales, the salesperson must understand how to sell to the needs of a customer.

To be successful in personal sales, the salesperson must understand how to sell to the needs of a customer.Sales capturing is defined as bringing in and closing deals. A successful personal seller must utilize aggressive sales technics that influence and control the process.

4.) Direct Mail : Tjhis is also called as Direct marketing targets individual members of defined consumer groups.The message is based upon a clear “call to action” delivered directly to predisposed consumers.Direct marketing allows businesses and nonprofit organizations to advertise and market directly to customers via a variety of print and electronic mediums. Direct marketing campaigns focus on the consumer, statistical data generated via outreach.

B.COMs can be anydefined prospective of website which can be like google.com or xyz.com which can also be related to social media as it enables individuals and communities to co-create, share, and check content in an interactive, Internet-based environment. It is the process of gaining website traffic through social networking sites.

We can have wide variety of data and info across the world or site which can be easily accessible by anyone.this is a very interactive way of marketing mix.