Question

In: Operations Management

A nonprofit organization needs to use social media to gain publicity and would like to use...

A nonprofit organization needs to use social media to gain publicity and would like to use influencers to create awareness and also use SEO to their current website.

1- explain how to improve their web presence and SEO and explain the ways to recruit influencers to the above cause?  

Solutions

Expert Solution

Ways to improve non-profit organization’s web presence-

1. Enlist the help of a non-profit technology consultants

2. Integrate non-profit organization’s website and constituent relationship management

3. Use custom web solutions to be creative

4. Develop your own approach, do not go for others’ (other nonprofit organizations) approach

5. Ensure website is user friendly

6. Optimize donation and registration form

7. Keep online strategies according to the current market scenario always

Ways to improve non-profit organizations SEO-

1. Write relevant and good quality content

2. Optimize Meta description and title tags- ensure that organization’s website is indexed properly.

3. Focus on local SEO- it helps to drive potential volunteers

4. Get quality back links- ask news websites to add your organization’s website link whenever there is a news about your organization, use commercial organization’s website if they collaborate with your organization

5. Leverage the power of social media- it is the best way to drive traffic on an organization’s website.

Ways to recruit influencers to the nonprofit organization-

1. Focus on volunteers

2. Allow social media influencers to be your influencers as well

3. Recruit who are willing to do that job

4. Publicize nonprofit organization’s staffing needs in local newspaper, radio advertising and through community organizations

5. Through proper interview process

Note: If you like my answer please give thumbs up, thankyou”.

keosha answered 6 months ago
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