Question

1. If we are covering an important component of a professional brand - personalized communication. In regards to cover letters, there is flexibility in style, lengths, and composition but what elements do you think are most important to include and why?

2. There are several approaches to follow up communications. It is highly recommended that you send an e-mail or handwritten thank you letter after an interview. Why is this recommended, and what are the benefits resulting from this action?

3. What types of advertising appeals can we use in a project's messaging in order to align with the host market's culture and values? Explain your choices.

Answer 1

1) Apart from the length, composition or style of a cover letter it is essential that for covering the specific component of a professional brand, we should be able to identify its target audience thus include a specific Recipient towards whom the cover letter will be intended. There should be a proper sales pitch which should attract and retain the attention of audience to whom cover letter is written. An eye catching introduction to detail specific characteristics of component is essential to highlight the purpose of cover letter for clearing objective. Knowledge or background of the professional brand or company should be detailed and Including a call to action is also critical to motivate the readers for accomplishing the motive.

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2) A follow up communication in the form of email or handwritten thank you letter is recommended after the interview in order to establish a relationship with the interviewer and to show gratitude to them for taking time to listen and consider interviewee. It is considered important and essential for creating an impression on interviewers and to recall your identity in their mind so that they remember you while selecting candidates or to maintain good image on being selected.

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3) The various advertisement appeals that can be used in project's messaging in order to align with the host market's culture and values :

Using fear as a motivating element (as used in advertisements) in order to reinforce the actions that inturn also match with the local cultural values.

Triggering Emotions and creating connections through connecting the project message closely to impulses of audience such as status or social acceptance to create appeal.

Using rationality and logic which resonates with the sentiments and societal norms of the host markets culture so that the project message gains social acceptance and local attention.

Raising "Fear of Missing out" which will act as a motivating factor for audience and will appeal them through project's message in order to keep up with the changing values, norms, beliefs and hence motivate them for action as desired .

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Thanks dear student.. Hope this helps you..

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