Question

Argue the importance of project management in brand communication projects

Answer 1

Brand communication projects come up with specific deliverable and tight budget with a scope of getting cost overrun in the project. In this regard, if a project management is implemented in brand communication projects, then it helps achieve the committed deliverables, regular reviews of the time bound milestones and conduct variance analysis on a regular basis so that brand communication projects are completed successfully. It is only due to the project management implementation, that underlines its importance.

Further, project management can be agile in nature in the context of brand communication projects. It means that project team can make the change objectives on an evolving basis if it is required under the agile project management. It adds flexibility and dynamism to the work done in the project and brand communication projects can achieve more relevant and desired objectives under the project. It also shows the importance of project management.

Besides, project management helps in fixing SMART ( specific, measurable, achievable, realistic and time bound) to make brand communication projects work with SMART objectives and it can be achieved by the team involved. So, project management helps in fixation of objectives, brings objectives to be evolving, monitors to prevent overspending and add efficiency to achieve the goals on time. It makes project management to be very important.