Question

list 8 tangible and 8 intangible resources for Johnson & Johnson. then do a VRIO analysis for 4 of each of the tangible and intangible resources. then, conclude whether each one creates a competitive advantage, parity, or disadvantage - and why ?

.

Answer 1

Tangible resources of Johnson and johnson are cash,plant and machinery,skin health care products,self care products,baby products,surgery instruments,Location,leadership team.

Intangible resorces of Johnson and Johnson are reputation,positive market segmentation,awarness of brand,high customers ratings,trade secrets,copyrights,patents,trademarks,goodwill.

VRIO analysis V stands for valuable,R stands for rare,I stands for imitable,O stands for oragnized.

POSITIVE MARKET REPUTATION=

V-YES,R-YES,I-YES,O-YES

LONG TERM COMPETITIVE ADVANTAGE because it postive reputation in markets creates a good brand image in market.

LEADERSHIP TEAM=

V-YES,R-YES,I-NO,O-YES.

STRONG COMPETITIVE ADVANTAGE because the human resource is the greatest asset of an organization.

AWARNESS OF BRAND=

V-YES,R-YES,I-NO,O-YES

SUSTAINABLE COMPETITIVE ADVANTAGE because its lasts for long period of time.

HIGH CUSTOMER RATINGS=

V-YES,R-YES,I-YES,O-YES

REALIZED COMPETITIVE ADVANTAGE because it has been achieved through hard work after which a survey was taken from consumers.

GOODWILL=

V-YES,R-YES,I-NO,O-YES

STRONG COMPETITIVE ADVANTAGE because it helps the company to gain an edge over the competitors.

CASH=

V-YES,R-NO,I-NO,O-YES.

COMPETITIVE ADVANTAGE because it helps oragnization to run its business.

LOCATION=

V-YES,R-YES,I-NO,O-NO.

GAINS COMPETITIVE ADVANTAGE because locational constraints are neccessary for business to run.

PLANT AND MACHINERY=

V-YES,R-YES,I-NO,O-YES.

STRONG COMPETITIVE ADVANTAGE OVER COMPETITORS due to high quality machinery being used.