Question

Pestle Toolkit

you have been asked by your organization to to prepare an PESTLE survey that will foucsing on important strategic decision making that need to be examined for both countries under consideration, Cameron and Colombia, and to be “honest” in your evaluation and comments.

please answer on the below table:

	Cameron	Colombia
political
economic
social
technological
legal
enviroemntal

Answer 1

Cameroon, officially the Republic of Cameroon, is a country in the west Central Africa region.

1)CAMEROON POLITICAL FACTORS -

Trading policy Administrative division Wars, terrorism and conflicts Elections and political trends Inter-country relationships Corruption Bureaucracy

2) CAMEROON ECONOMIC FACTORS-

Local economy Inflation International trade

3). AMEROON SOCIAL FACTORS- Demographics

4).CAMEROON TECHNOLOGICAL FACTOR-Energy Communications Transportation

5). CAMEROON ENVIRONMENTAL FACTORS -Environmental issues

6).CAMEROON LEGAL FACTORS -Taxation

PESTLE OF COLOMBIA

POLITICAL FACTOR :

Colombia, officially the Republic of Colombia is a unitary constitutional republic comprising thirty-two departments.

ECONOMIC FACTOR :

Unemployment: The unemployment rate in Colombia was last reported at 10.1 percent in August of 2011

Colombia Inflation Rate: The inflation rate in Colombia was last reported at 3.7 percent in September of 2011

Colombia Interest Rate: The benchmark interest rate in Colombia was last reported at 4.5 percent

GDP Growth: The Gross Domestic Product (GDP) in Colombia expanded 2.1 percent in the second quarter of 2011 over the previous quarter.

SOCIAL FACTOR:

Population : 44,725,543 (July 2011 est.)

Ethnic groups : Mestizo 58%, white 20%, mulatto 14%, black 4%, mixed black-Amerindian 3%,Amerindian 1%

Religions : Roman Catholic 90%, other 10%

Languages : Spanish (official),Literacy

Total fertility rate : 2.15 children born/woman (2011 est.)

Rate of urbanization : 1.7% annual rate of change

TECHNOLOGICAL FACTOR:

The IT sector, maintained a healthy growth rate of 7.5 percent in 2009 (according to a report by Fedesoft), and is expected to present growth of 3.5% in Overall investment in Information Technology and Communications (ICT) is expected to reach US$10,870.6 million in 2010, slightly up from US$10,521.7 million in It is estimated that this figure will reach US$11,119 million dollars in 2011.

Environmental Problems

Inadequate Water Supply, Sanitation, and Hygiene

Urban and Indoor Air Pollution

Natural Disasters

Land Degradation

LEGAL FACTOR: Advertising Law Employment Law

Competition Law

Health And Safety Law

Foreign Trade And Investment Regulation.