What are some marketing tools to improve product and brand performance?

Expert Solution

To improve product sales or to improve brand performance, marketing is an important factor, some of the modern day tools are as follows:-

Analytics:- By using this tool a firm can analyse the customers preferences, the products in demand, in trend, website hits, page traffic etc. thus helping a firm to understand the market needs and necessities.
Digital Marketing:- Through social networking sites, through emails etc. it allows a firm to be continuously in touch with its customers, thus help in creating feedbacks, suggestions, advertisements etc.
Search Engine Marketing :- Making the product available to the customers through e commerce websites, as around half of the people prefer online purchasing.
Product Segmentation:- It allows targeting the certain specific customers by understanding and providing them with products based on there needs, specifications, focus point, usability etc.
Creating USP's :- Unique selling points help to differentiate a product from the available market options, it helps in attracting customers, gaining attention, preffered purchasing etc.

Rahul Sunny answered 1 year ago

what are the STP in marketing planning?? choose a brand/product to analyse the STP

Prepare an international marketing strategy for the future three years of the brand; product and brand...

Prepare an international marketing strategy for the future three years of the brand; product and brand of your choice. The final strategy plan will include the following: Select one new country market for future market development. Select one existing country for further market penetration. Select one existing country for future divestment (exit). Your selection criteria (Review Chapters 6, 12). Must include and explain three (3) multi-attribute evaluation tables that include twice the number of countries as candidates) (Review Chapter 11)....

1. List four major marketing communication tools and two amplifiers. 2. What is "brand positioning"? 3....

1. List four major marketing communication tools and two amplifiers. 2. What is "brand positioning"? 3. What are "brand elements" or brand identities? 4. Evaluate apple and its logo. 5. Five levels of meaning for an automobile (car): core benefit level, generic product level, expected product level, augmented product level, potential level. 6. What is private label brand? List two examples of a private label brand. How could major national brand respond to private (label) brands? 7. "Brand imigary" is...

What is database tuning? Explain some of the tuning methods used by DBAs to improve performance....

What is database tuning? Explain some of the tuning methods used by DBAs to improve performance. What types of things affect performance of a database? Explain how those things are identified and managed. Explain database statistics and why they are important. How do you obtain database statistics?

What are Social Marketing Tools. List and describe 3 Social marketing tools used in Community Health...

What are Social Marketing Tools. List and describe 3 Social marketing tools used in Community Health How can the Community Health Nurse use Social Marketing tools to educate her population on specific health conditions? Identify the health condition and detail the integration of social marketing

what kinds of tools and resources are available to improve academic writing

Hydrogen is used in some semiconducting devices to improve their performance. Consider a material in which...

Hydrogen is used in some semiconducting devices to improve their performance. Consider a material in which atomic hydrogen (H) diffuses at 1.8 × 10-24 m2/s at 329 K. 1) When in use, the device is exposed to a large electric field. If the force on each charged hydrogen nucleus is 10 -11 N, use the fluctuation-dissipation relation to find out how fast they drift in the field at 329 K.

Marketing Arithmetic Exercise #2 Joe Stich has just become product manager for Brand X. Brand X is...

Marketing Arithmetic Exercise #2 Joe Stich has just become product manager for Brand X. Brand X is a consumer product with a retail price of $1.00. Retail margins on the product are 33%, while wholesalers take a 12% margin. Brand X and its direct competitors sell a total of 20 million units annually; Brand X has a 24% share of this market. Variable manufacturing costs for Brand X are $0.09 per unit. Fixed manufacturing costs are $900,000. The advertising budget for Brand X is $500,000. The...

Marketing Arithmetic Exercise #2 Joe Stich has just become product manager for Brand X. Brand X...

Marketing Arithmetic Exercise #2 Joe Stich has just become product manager for Brand X. Brand X is a consumer product with a retail price of $1.00. Retail margins on the product are 33%, while wholesalers take a 12% margin. Brand X and its direct competitors sell a total of 20 million units annually; Brand X has a 24% share of this market. Variable manufacturing costs for Brand X are $0.09 per unit. Fixed manufacturing costs are $900,000. The advertising budget for Brand X is...

Marketing Programs to Build Brand Equity Choose a product category. (The two brands have to be...

Marketing Programs to Build Brand Equity Choose a product category. (The two brands have to be from the same category) Profile two to three brands in the category in terms of pricing strategies and perceived value. If possible, review the brands' pricing histories. Have these brands set and adjusted prices properly? What would you do differently?

Question