To improve product sales or to
improve brand performance, marketing is an important factor, some
of the modern day tools are as follows:-
- Analytics:- By using this tool a
firm can analyse the customers preferences, the products in demand,
in trend, website hits, page traffic etc. thus helping a firm to
understand the market needs and necessities.
- Digital Marketing:- Through social
networking sites, through emails etc. it allows a firm to be
continuously in touch with its customers, thus help in creating
feedbacks, suggestions, advertisements etc.
- Search Engine Marketing :- Making
the product available to the customers through e commerce websites,
as around half of the people prefer online purchasing.
- Product Segmentation:- It allows
targeting the certain specific customers by understanding and
providing them with products based on there needs, specifications,
focus point, usability etc.
- Creating USP's :- Unique selling
points help to differentiate a product from the available market
options, it helps in attracting customers, gaining attention,
preffered purchasing etc.