What are some marketing tools to improve product and brand performance?

Expert Solution

To improve product sales or to improve brand performance, marketing is an important factor, some of the modern day tools are as follows:-

Analytics:- By using this tool a firm can analyse the customers preferences, the products in demand, in trend, website hits, page traffic etc. thus helping a firm to understand the market needs and necessities.
Digital Marketing:- Through social networking sites, through emails etc. it allows a firm to be continuously in touch with its customers, thus help in creating feedbacks, suggestions, advertisements etc.
Search Engine Marketing :- Making the product available to the customers through e commerce websites, as around half of the people prefer online purchasing.
Product Segmentation:- It allows targeting the certain specific customers by understanding and providing them with products based on there needs, specifications, focus point, usability etc.
Creating USP's :- Unique selling points help to differentiate a product from the available market options, it helps in attracting customers, gaining attention, preffered purchasing etc.

Rahul Sunny answered 2 years ago

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