Question

Assume you are Fitter Snacker’s new marketing manager, hired to clean up some of the company’s problems, as outlined in the beginning of this chapter. You just started this job, and you are getting to know your sales team and the company’s processes. To better understand the processes you will start in devising (1) an organizational structure of the company and a (2) procedural flowchart of each system. As you go along with the task (3) describe all the problems you observe about the way Fitter’s sales force currently takes and fills an order. (4) Now convince upper management of the need to improve the existing system and put an ERP system in place.

Answer 1

The New Marketing Manager of Fitter Sneaker divising the new strategy in the team vide organisation Structure in following way

Sales Trainer: The sales trainer teaches the new sales professionals the organization’s process. Except for behemoth companies, this role will likely be the sales manager’s.

Sales Development Reps (SDR): The SDR is responsible for generating leads. In smaller teams, this task is handled by the sales reps themselves.

Sales Representative: The sales rep is also known as the Account Executive (AE). They close the business. Many of the other roles in the sales organization support the efforts of your sales reps to optimize close rates.

Account Manager: The account manager services the new account, always looking for upsell opportunities. Sizeable teams have a separate employee who handles account management while smaller teams place this job under the sales reps’ umbrellas.

Customer Service: These employees handle the customers’ questions and needs after the account is established. These departments are especially pertinent if the sales team structure does not include headcount for account management.

Flowchart in a way where marketing manager can show bird view over all the department and that will provide conpany devising benifit.

Problems Faced During During this period

• Decrease in productivity (where salesperson possesses the skills and knowledge to be productive),
• Excessive complaining, bad-mouthing other employees, the company, or management, and disrupting other people's work.

New marketing manager can convince management by telling benifit of new ERP and overall advantage on organisation. Hereunder few benifit he can showed up in report for his side.

• ERP can save Money
• Saves Time
• ERP Increases Efficiency
• ERP Benefits Your Customers
• ERP Improves Data Quality
• ERP Reduces Work-in-Progress
• Streamlines & Automates Processes
• ERP Offers Intangible Benefits
• Competitive Advantage