Question

What has Facebook done well and why haven't others copied all aspects of their marketing plan?

Answer 1

Following are the some reason.which help the Facebook to done well in the digital world and no other company can copied there marketing plan.

1. Custom-target audience - Facebook marketing and advertisement for the specific target customer.For this Facebook use the Custom audience tool.Which help them to target the specific targeted audience by uploading there email, UIDs and phone number.Which help the Facebook to direct connect with the specific customer.
2. Maximum visibility at minimum cost - Facebook is the most populated online platform with around 1.79 billion active monthly user.It is vary easy for the Facebook to marketing themselves and cover the millions of customer at a same time by giving less cost as compare to other firm.The huge user base help the Facebook for there marketing and advertisement in the world.So,we can say that the biggest strength of the Facebook is his user base that help the Facebook to do some different in the market that no digital marketing channel can do.
3. In early-stage brand awareness - From starting stage Facebook do alot of PR activities to attract the user and there customer.From starting Facebook is focusing on the brand awareness,which help there campaign to provide the brand with maximum exposure.
4. Quick feedback - In the old days,When Facebook wants to feedback from there user for there products and services.Facebook always do the direct mailing, voting polls or the cold calling to get the customers feedback.which had make them different as compare to other competitors.
5. Consumer psychology - The best benefit Facebook get by doing marketing and giving his user voice that what they think can write that will be heard.This marketing strategy help the Facebook to increase there customer base.Facebook just upgrade there technology by giving like and comment button to there user will help the Facebook in there growth.