Question

• The news media have reported on a large number of corporate scandals and misbehavior by governmental officials and celebrities in recent years. Based on the e-Activity, describe and explain how ethics played a major role in a public relations campaign in either a positive or negative way.
• Chapter 6 “Ethics in Public Relations” describes four ethical theories important to the practice of public relations. Based on the e-Activity, explain in detail how a public relations campaign applies one or more of these ethical theories.

Answer 1

The news media have reported on a large number of corporate scandals and misbehavior by governmental officials and celebrities in recent years. Based on the e-Activity, describe and explain how ethics played a major role in a public relations campaign in either a positive or negative way.

A recent public relation campaign in which ethics played a part, as it does in many situations, was the child pornography and other sex with children charges against the former Subway spokesperson and weight-loss inspiration Jared Fogle. Jared obviously had no PR agent making any statements for him. I’m not how it could have been much of a benefit anyway. The campaign that was necessary for Subway to keep a positive brand image and to monitor the publics’ reaction and opinion would allow their ethics to be the guide for how they reacted. overall, this PR plan was essentially unsuccessful practices but with a positive, successful ending. The reason it could be considered a success, at least in the opinion of some, is the quick separation of Fogle from their brand.

The ineffective practices included Subway’s avoidance of public interaction, which should have included discussing a plan of action based on the findings that they were monitoring. It is almost impossible to gain the trust of the public if they aren’t given acceptable answers, and sooner rather than later. The most epic fail however, was the “no comment” tweet. Those two words could have meant to the audience of social media, especially in this situation, ‘We’ve told you already, we’ve cut ties. Yeah, its shocking and horrible and we didn’t know. We really are tired of talking about it and so “no comment” I’m done.’. The second biggest failure was there was no actual solution to this problem or the opportunity for a social responsibility community outreach project. Questions still remain that if enough of the public were to not let it go, their reputation could suffer greatly because of this failure to give this closure or finality, in the opinion of some.

Chapter 6 “Ethics in Public Relations” describes four ethical theories important to the practice of public relations. Based on the e-Activity, explain in detail how a public relations campaign applies one or more of these ethical theories.

The attorney/adversary model, developed by Ralph Black and Jay Barney, is based on the idea that an attorney and a public relations practitioner will follow the same rule of thumb in the way they don’t give what the public thinks much thought. This best explains the way Donald Trump and his public relations team approaches the media. The information is just put out there, for the public to make of it what they will just as a lawyer will do in a court of law. This strategy generally is a bad idea, but for the sheer fact that he doesn’t care what he says as he will change it if he needs to, this has been a successful practice of this theory. In my personal opinion, one may question how ethical it is. At least in the manner it is used by Trump and in this campaign.

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