portfolio project .Find at least two newspaper or magazine ad that you believe are bland and...

portfolio project .Find at least two newspaper or magazine ad that you believe are bland and unexciting . Rewrite them, first to demonstrate a hard sell approach and then to demonstrate a soft sell approach.Explain how your rewrites have improved the original ad.Also explain how the hard sell and soft sell appeals work.which do you believe is most effective for each ad. If you were team of professionals working on these accounts ,how would you go about evaluating the effectiveness of these two ads? In other words , how would you test your intuitive judgement of which one works best?

Expert Solution

Two newspaper ad that I believe are bland and unexciting are:-
1) The times of India: - Astrology ad
2) The Hindu: - Matrimony ad-
Hard sell: - Hard sell strategy is usually aggressive and they put a high amount of pressure on the client. The main advantage here is that it gets straight to the point where the clients are ready to buy the product. On the other hand, soft sell focuses on the relationship-building aspects of sales and does not put any pressure on the clients, instead show them the solutions they are looking for.
1) The times of India: - Real estate
Hard sell approach:-
1) In a real estate business, we need to write listing in a way that sells the properties quickly. Especially the price should be mention in a way that it promotes well.
2) Explaining why that property is important for a lifetime.
There is no catchy headline in TOI and without wasting time its better to get to the point.
Soft sell approach:-
According to me, they are already into a soft-sell so there is no much change.
This can improve the original ad since TOI has not used a hard sell approach yet which is very important in the real estate business.

keosha answered 6 months ago

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