In a paragrah highlight the corporate level strategy for Albemarle corporation (ALB)

Expert Solution

Albemarle is one of the American Chemical company. The company is a leading catalyst solution producer. The company serves in Bromine Specialities, Lithium, Catalysts. Albemarle is functional more than 100 countries as a global supplier of Chemicals. Organisation workes in keeping in mind about the social and environmental issue.

The company strengthen many industries in Electronics, transportation and communication. The team works along with the customer to give them value-added products and customize solutions. Albemarle always look into a sustainable solution.

Corporate level strategy for Albemarle:

1. Existing business growth plan: Albemarle is committed for growth. But they have to retain their business as well. It will happen through a retention plan and expansion programme in other countries.

2. Focus on start-ups and portfolio expansion: Company should invest in all portfolio of business meticulously. And there should be a proper growth plan for all units.

3. Diversify the business: Company should also diversify the business through the support of the partner of the company. It will give the sustainable diversified business.

4.Brand development: Company should open a new outlet in the name of Albemarle. It will position the different image of the brand in the mind of the customer. And result in an incremental sale.

5. Leadership: Organisation must have the Proper leadership that will connect to the government, PR, Media and legal team for the brand development.

keosha answered 6 months ago

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