Define strategy and differentiate between corporate-level strategy and business-unit level strategy.

Expert Solution

The strategy is defined as the integrated plan devised to get success in a particular affair. It could be at the corporate level, business level, and functional level. Different levels of management come together and formulate a strategy for the success of the company.

Basis	Business strategy	Corporate strategy
Meaning	Designed to bolster the overall performance of the enterprise	Part of the mission statement enlisting the ultimate goal of the firm.
Created by	Middle level	Top-level
Term	Short term	Long term
Approach	Introverted	Extroverted
Deals with	Particular business unit	Entire business organization

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ekkarill92 answered 2 years ago

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