1) Discussion: Explain how e-marketing tactics can be reviewed through varying the 7 "p" elements of...

1) Discussion: Explain how e-marketing tactics can be reviewed through varying the 7 "p" elements of the marketing mix.

Expert Solution

Marketers make use of 7 P's in order to attract and satisfy the customers. The 4 P's being used by marketer are as :

Product
Price
Place
Promotion
People
Process
Physical Evidence

In today's scenario where the technology is so advanced, marketers make use of e-marketing tactics in order to reach to the end customers.

Product : How can the products be developed? Providing a product or services which would helpthe customer in blogging, and act as a toolset for social media, website email etc.

Price : How can the pricing model be changed? Based on normal pricing model, subscription based monthly, and the payment based on number of users of service.

Place : What new distribution options can be added in the existing structure? Online, Mobile, Network of Partners

Promotion : How can more number of promotionalchannels can be added? Webinars,Promotion through social media like facebook, Linkedln

People : Identifying the skill gaps in the staff. Making them well equipped to work on online channels and providing them regular training to upgrade their skills.

Process : How can the process become more efficient and quick? More number of people would be involved in serving the customers.

Physical Evidence: How can the reassurance be given to the customers and the branding be done? Usage of impressive ambience, well trained staff and high technology website.

keosha answered 8 months ago

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