Question

ABC Products is good at marketing its sports products. This describes ABC s

		weaknesses.
		opportunities.
		threats.
		strengths.
		external competencies

Answer 1

All these terms represent SWOT analysis of marketing which is very important to run a business for long periods of time. SWOT analysis where:

S- stands for strength, it is a resource or a capacity that the organization can use it effectively to achieve their objectives. It includes large market share, high integrity, knowledge etc.

W- stands for weaknesses, that gives a company disadvantages in relation to the others. SWOT weaknesses can prevent you from achieving companies goals and objectives.

O- stand for opportunities, it refers to favourable external factors that gives you an competitive advantage over others.

T- stands for threat, it refers to a factors that have the potential to harm the organization.

External competencies are the external factors that have an impact on the business.

As ABC products is good at marketing it's sports products this fall under the strength and opportunities of SWOT analysis because it have favourable factors and opportunities for a business to grow .