Project Staff Assignments
Project Engineers Kamal Jafa
Lynnette Abela
Development Team Leads Larry Senters
Stacy Whitmire
Outreach Specialist Jason Marks
Budget Officer Lindsey Fine
Contracts Officer Robin Micks
Health Information System Liaison Kyle Holohan,
State Department of Health
Environmental Liaison Ali Reza Ataie,
State Department of Environmental Protection
Media Plan and Campaign Director TBD
Cyber Security Team Lead Kao Vang
2 Additional Cyber Security Specialists TBD
Implementation Manager TBD
Assistant Project Manager TBD
One of your areas of concern is the media plan and campaign.
Making sure the public is well-informed about construction and
which areas will have traffic disruptions is an essential part of a
successful project when public money is involved. You also need to
ensure the patients are aware of the advantages of the Patient
Portal so the feature is fully utilized once implemented. There are
no available in-house resources that can help with this task. As a
result, you will need to look for outside help.
One of your old college classmates, Amanda Prichett, is a very
competent public relations consultant. Even though she doesn't have
a lot of health care experience, you know she would do an excellent
job. In addition, she charges very reasonable fees, which is
particularly appealing because you want to keep the project budget
under control wherever possible.
Another possibility is a public relations firm, Ortega
Associates, that Capital Management has used on previous projects.
Ortega has an excellent reputation for its work on health care
projects, but as a regional firm, it can be quite expensive.
You consider the best way to move forward. Considering
Prichett as a candidate for the media planning role does raise some
ethics questions. You decide to take a look at the Project
Management Institute's Code of Ethics and Professional
Conduct.
Make and Support Your Decision
You need a resource to lead the media plan and campaign during
the construction phase of the project. You decide to:
1 Hire Amanda Prichett despite her lack of health care project
experience because you are confident that she will perform the job
at a reasonable price.
2 Hire Ortega Associates, knowing that the firm will perform
the job at a more expensive price but that it has extensive health
care project experience.
3 Have another member of the team evaluate different public
relations vendors—including but not limited to Amanda Prichett and
Ortega Associates—and make a recommendation.
Once you've made your selection, write an email to Victor
Nguyen, Capital Management’s Project Management Office Director,
explaining your decision. Your email must clearly identify which
option you chose, justify your choice, and address reasons why the
other options are not the best choice.