Which of the following approaches is NOT an avenue for changing the position of Arm &...

Which of the following approaches is NOT an avenue for changing the position of Arm & Hammer Baking Soda in the minds of consumers in order to extend the product life cycle and increase sales?

Increasing trade promotions

Adding new distribution outlets for the product

Enlarging the target market

Identifying jobs other than baking

Identifying new usage situations

Expert Solution

Question here asked is what of the below mentioned strategies will not change the opinion in minds of the public:-

1. Increasing Trade Promotions:- This will definitely change the opinion in the minds of public. They are going to see and witness many promotional activities which will change the attitude in the minds of public at large about the Product.

2. Adding new distribution outlets for the product:- Adding new distribution outlets is going to make the product reach to the far end customer. It is going to enlarge the customer base and change the position in minds of public.

3. Enlarging the Target Market:- Enlarging the target market is a strategy of the company to increase its sales but it is not going have any affect in the minds of public for the product. They are going to see the company in the same manner as they were seeing before. Therefore it is NOT an avenue.

4. Identifying jobs other than Baking:- It is going to affect the minds of public. They are going to form a Perception about the company's product. Thereafter it is going to increase the sales of the company's product.

5. Identifying new usage situations:- It is going to affect the company's sales there will be more uses of the product it is going to affect more sales of the product.

ANSWER- ENLARGING THE TARGET MARKET

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