Question

QUESTION 2:

What are the conditions that create creativity in entrepreneurship

Answer 1

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a)An entrepreneur can stimulate his own creativity by using the given techniques:

Adherence to creative Traits:

Such individuals do not always go by the rules, rather may sometimes break this barrier so as to give space to some innovative solutions.

Stimulating Activities:

They should realize that mind needs stimulation for being creative. Each day should be worked differently. A stereotype routine is not praiseworthy for being creative. Reading a magazine, or going out for a walk or shopping in a mall or even watching a movie may provide reasons for being creative.

Ability to Adopt Ideas:

One should observe the products and services of other companies as it gives an insight to borrow ideas. Moreover, they should observe those companies which are in completely different markets.

Listening Ability:

The ideas from customers’ best suit the working enhancement of the entrepreneur. Those businessmen, who listen keenly to their customers, often come across new ideas which may not strike them on their own. A feedback from the customers thus helps them to generate ideas that give a boost to their sales. For this the company often goes for social networking tools so that they can make themselves accustom to customers’ problems about a specific product or service.

Problem Solving Ability:

Entrepreneurs often create innovations to solve problems that they themselves face. They should observe the problematic areas that result from missing products or services or lacuna in the existing products, this can serve as a magnificent source of business idea.

Solutions to the existing Problems:

A key secret to success is persistence and not to quit the problem but to delve into it to find a relevant and creative solution. This positive attitude does create miracles because working on the problem persistently may at one point or another may generate some creative thoughts.

b)The entrepreneur is required to stimulate not only his creativity but also to enhance his organizational creativity. It is the duty of the entrepreneur to establish an environment in which creativity can thrive and prosper. He must see the spark in his own employees, encourage their ignition and back their success. In a right company culture, even the new ideas which are presumed to be fragile creations, are bound to develop and aptly cultivated. If the workers are ensured freedom to be creative and are incentivized for it, innovations can be accelerated.

• To enhance the creativity among the employees, the entrepreneur must include creativity as core company norms. This can be reflected through the company’s mission statements and through internal communications, this commitment should get affirmation.

• The next measure that a company can take is to hire some creative and cultivating talented people.

• A diverse workforce helps to cultivate a culture of creativity. On hiring the people from diversified background, the company is blessed with a wide range of hobbies, interests and experiences, which serve as a raw material for creativity. Thus the entrepreneur should try to focus the talent and creativity of a diverse group of employees on a situation or a problem which serves as one of the best ways of generation of creative ideas.

• Work should not seem to create a pressure on the employees rather fun should be incorporated into the work environment. They should be given ample time to have fun and frolic so that they develop their sense of creativity and generate some innovative ideas.

• The organization should see the problem as an opportunity rather than a blockage to move ahead. It should be looked upon as an opportunity to channel the company’s innovative energy productively.

• Talking with customers and interacting with them is an important source of creative ideas. In the age of networking, internet provides the facility of taking a feedback from the customers and thereby leading to improvements.

• The employer should monitor demographic as well as social trends that make an impact on customers’ habits and taste. Identifying the ways of the customers can enable the company to capitalize on them.

• Entrepreneurs can enhance the sales by searching for new and trendy applications, often in unexpected places, for their services or products.

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