List the seven stages in the ONLINE consumer decision-making process. 1. Awareness of need. 2. Search...

List the seven stages in the ONLINE consumer decision-making process.

	1.	Awareness of need.
	2.	Search for more information.
	3.	Evaluation of alternatives.
	4.	1. The actual purchase decision.
	5.	1. Post-purchase contact
	6.	1. Social Networking Capability
	7.	1. Consumer clickstream behavior
	8.	Aggregate Demand
	9.	Too much Flash Programming
	10.	Stringent Security Policies
	11.	Site capabilities

Expert Solution

Seven stages in the Online consumer decision making process are-

1. Need recognition- No purchase can happen without need recognition. Generally marketers and retailers make the consumer to recognize the need for particular product.

2. Information gathering or Search for alternatives- Search on google about the available options of different brands for a specific product.

3. Evaluation of Alternatives- At this stage comparison is done between different brands which offer required product.

4. Assess the evidences- It is very important for online purchase because we rely on online product provider company.

5. selecting an option- Select the best suited product from all the alternatives

6. Implementing the decision- order that product for purchase

7. Decision evaluation and post purchase behavior- After getting the product evaluate it is valuable or worthy or not, if not then return back the product again.

keosha answered 9 months ago

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