In: Operations Management
List the seven stages in the ONLINE consumer decision-making process.
1. |
Awareness of need. |
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2. |
Search for more information. |
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3. |
Evaluation of alternatives. |
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4. |
1. The actual purchase decision. |
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5. |
1. Post-purchase contact |
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6. |
1. Social Networking Capability |
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7. |
1. Consumer clickstream behavior |
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8. |
Aggregate Demand |
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9. |
Too much Flash Programming |
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10. |
Stringent Security Policies |
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11. |
Site capabilities |
Seven stages in the Online consumer decision making process are-
1. Need recognition- No purchase can happen without need recognition. Generally marketers and retailers make the consumer to recognize the need for particular product.
2. Information gathering or Search for alternatives- Search on google about the available options of different brands for a specific product.
3. Evaluation of Alternatives- At this stage comparison is done between different brands which offer required product.
4. Assess the evidences- It is very important for online purchase because we rely on online product provider company.
5. selecting an option- Select the best suited product from all the alternatives
6. Implementing the decision- order that product for purchase
7. Decision evaluation and post purchase behavior- After getting the product evaluate it is valuable or worthy or not, if not then return back the product again.