Consumer Decision-Making: Describe the process of consumer
decision making for either hospital services or insurance
services. What are the keys elements that influence
choice? Consider family, friends, culture and sub-culture, social
class, etc. in your answer.
Review the "Consumer Purchasing Decisions" topic material.
Describe the consumer decision-making process and the factors that
would most influence consumers when making their first purchase of
each of the items below. Justify your selections using the topic
materials.
Chewing gum
A smartphone
A new car
MUST BE MORE THAN 250 WORDS / PLEASE DO NOT RESPOND IF YOU
CANNOT MEET THE REQUIRMENT
2. How do the activities in the consumer decision making
process relate to the basic consumer behavior consumption
process?
7. How does consumer involvement, perceived risk,
product experience, and time availability influence the amount of
search that a consumer will perform when seeking to satisfy a
problem that they are facing?
8. What types of technologies are affecting consumer
search behavior?
9. Describe a recent situation that you faced in which
you think the decision-making model discussed in the chapter...
Chapter
12
List the
five activities in the consumer decision-making process with
examples for each.
Describe
the three major decision-making perspectives. Describe a purchase
decision you or your family made that illustrates a combination of
these perspectives.
Explain
antecedent conditions. Give some examples of antecedent conditions
that shape consumers’ perception of value.
Compare
and contrast the three decision-making approaches. Describe which
one you used while making a recent purchase.
Define
universal set of alternatives. Describe the three categories of
alternatives...