In: Operations Management
Identify an example company and 2 impacts on cost and 2 impacts on service for the following types of distribution networks:
-Manufacturer Storage with Direct Shipping
-Manufacturer Storage with Direct Shipping and In-Transit Merge
-Distributor Storage with Carrier Delivery
-Distributor Storage with Last-Mile Delivery
-Manufacturer or Distributor Storage with Customer Pickup
-Retailer Storage with Customer Pickup
-E-Business
► Manufacture Storage with Direct Shipping
In this method or option manufacturer shipping their products
directly to the customers. Here there is no intermediaries like
wholesaler and retailer. All stocks are kept with the
manufacturer.
Impacts on Cost
There are many costs impact in transportation for carrier who
transports the goods and also for the manufacturer or the shipper
who wants goods are transported. Various cost factors are Cost
related to vehicle, Trip cost, Operating Cost et.
Inventory Cost – Lower cost because of aggregation low demand high
value and Customization of product can be postponed.
Transportation Cost– Cost is high because of longer distance and
multiple shipping
Facilities Cost – Facilities cost is lower in direct shipping
Handling cost – If small consignment can be managed, the handling cost can also lower.
Impacts on Services
In manufacturing storage with direct shipping, services will get
better response on time and can improve the services by the direct
response from the customer. Following are the impacts
Availability of Product – By providing availability of product as
and when the customer needed may indicate high level service
Response Time – Response time is very high level and the product
can directly evaluated by the costumer.
Experience of the Customer – Customers may experience partial or
improper shipment delivery from various suppliers
Visibility or Transparency - In direct shipping the customers are
mostly like to visible their shipment and they are giving more
importance to the product.
Return or Refund – In direct shipping it is very difficult to adapt
the return facility.
► Manufacture Storage with Direct Shipping and In-Transit Merge
In this shipping, products of the orders from different locations
will merge and deliver as a single delivery to the costumers.
Example, if a costumer orders a Asus PC along with a Samsung
Monitor, the items picks from the Asus manufacturer and item picks
from the Samsung manufacturer merges together and deliver the whole
item as a single delivery to the costumer.
Impacts on Cost
Inventory Cost – It is similar to direct shipping or drop
shipping
Transportation Cost – Lower cost than Direct Shipping
Facilities Cost – Cost Lowers at Customers in in transit merger
Handling Cost – Handling costs are higher than Direct Shipping
Information Cost – Investment is higher
Impacts of Service
Response Time – Similar to Direct Shipping
Variety of Product – Similar to Direct Shipping
Product availability – It is higher as direct shipping
Customer Experience - It is higher experience by customers than
direct shipping
Order Visibility and Return – Same as direct shipping