Question

what marketing appeals would best resognate with experiencers and strivers?

Answer 1

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Marketing appeals that would best resort with experiences and stivers would be as follows:

1. Logical appeal: Under this type of marketing appeal, the marketer tries to reach the brain of customers or viewers. Under this, the marketer tries to attract his customers by providing him a logical explanation of why he should purchase his product, what benefit would they get, and what would be the loss if they don't buy. What are the features of the product and what are additional services and benefits they would be getting. It would help him to build a rationale for their purchase, whether they want to purchase a product or not according to their requirements.

An experienced person and strivers definitely get attracted by this a pain if handled properly, as they would get to know what they are getting without any window dressing.

2. Appeal to authority: under this type of marketing appeal, marketers try to attract customers with the help of providing them favorable reviews regarding our product, from the professional and expertise regarding this field. It will help in attracting those customers who actually have a keen interest in the product or this field, asper in the case of experiencer or striver. If they are experienced or know anything about that field with which the product is concerned, then they would know about the knowledge of professional expertise. so they can easily get attracted to the product if the professional starts recommending. So, Thus, we can also use this appeal to attract them.