Question

Discuss how companies use social media channel "influencers" to promote their product. Provide a link to a specific example that illustrates your ideas.

Answer 1

Answer: Nowadays influencers are playing a crucial role in marketing success. No matter what marketers do. Influencers are companies brand’s best advocates. They are social media users who have established credulity in a particular category. Influencers have the power to affect consumer purchasing decisions with their authority as opinion leaders. Influencer marketing is a type of collaboration. Today’s digital world, social content creators with niche audiences can often more value to brands. These people have engaged and dedicated groups of followers on social media. They are called social media influencers. Companies hire influencers to promote their products. There are many active influencers on different-different social Media. Instagram is a popular platform of social influencers. 89% of marketers identify it as one of the most important channels for influencers marketing. Influencers can have millions of followers. They get regularly millions of likes on their branded posts.

Hashtags improve discoverability- When anyone searches for a hashtag on social media, the search results display the most popular content using that hashtag first. Influencers generate a lot of engagement with their content. This is a very easy way to popular own product. This improves the chances of reaching out to a larger audience. Influencers come up with a unique branded hashtag that the influencers can promote for specific companies.

Influencers expand the company's social media reach. Consumers want to communicate with your brand. With the widespread use and popularity of social media, this is the best place to communicate with the customers.

Boosting authority- Companies are collaborating influencers who are experts in their domain. When this expert creates involving a particular brand, it is a way for them to vouch for the company. By doing this, they help the business gain more authority.

Earn consumers trust and loyalty- By influencers, companies are getting the trust and loyalty of customers because of their influencers. The reason is that influencers have already acquired their trust and loyalty from their followers. When an influencer endorses a company strategically, consumers associate the influencer’s trustworthiness with your brand. They may also become loyal to the brand if they get what they expected.

Going Viral- This is a place where companies and products can viral. Because of generated content by influencers.

There are many examples of influencers today, can be seen on social media. This is a simple example of influencer marketing.

Brand- KFC India

Influencers: Top food bloggers in India

KFC tried their hand at influencer marketing for the launch of their new burger called Double down a burger. In order to create a buzz, the brand collaborated with a few of the leading influencers/food bloggers in India such as the @thehungrydungree,@delhifoodguide, and @mumbaufoodie. As part of the teaser campaign, the bloggers uploaded a plain post called ‘The secret.burger’ asking their fans to take a guess on the name of the burger. After the reveal, the bloggers were invited to taste and review of the new double down burger. Can you guess by this how many people known to a new burger? This is the popularity and introduction of their product, a company gets. Influencers are connected with millions of people if they create a story(generated content related to a specific brand), within second/minute thousand of people see their story and like, share their story.