Discuss how companies use social media information to identify trends for products. Provide an example of...

Discuss how companies use social media information to identify trends for products. Provide an example of a software or analytics tool that is used to gather data. What legal or ethical issues does this type of information gathering present? Provide two examples and justify your ideas with specific reasons, facts, and examples.

Expert Solution

ANSWER:-

The companies use social media information to identify trends for products:-

Companies will set up separate wings to collect information from the social Medias like twitter facebook, orkut etc,.
The wings in companies will sit and analyze the posts shared by most of the person or liked or talking about a product etc.
This will bring them an idea of what is trending things/products occurs at that time.

Example of a software or analytics tool that is used together data:-

By technically there are tools like excel, R programming language etc. to analyze the data.

1) Questionnaire

2) Survey

These are the major tools used to collect information from the public.

Legal/ethical issues are:-

1) Privacy

2) No harm

As we are trying to get more information or data that should not harm or loss of privacy be the general public.
As we are doing it for our own benefit .so, we cannot force them to give details or asking them to share their wishes as they interested/like.
We don’t, have rights to disturb them to interfere their own choice.
We can collect the data only if they are ready to provide the same and it should not affect their privacy and no harming.

venereology answered 2 months ago

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