What caused the changes in Nestle for the past three years? What business decisions may have...

What caused the changes in Nestle for the past three years? What business decisions may have caused the change?

Expert Solution

What caused the changes in Nestle for the past three years? What business decisions may have caused the change?

Answer= Nestle is one of the largest company in food processing industry in term of revenue and profit. it is serving different customer segment in different country or all over the world. the changes in nestle for the past three years for that ,the idea, first conceived in late 2016, was " better access, communication, activation, insights and distribution "in each country.

business decisions by nestle:-

segmentation ,targeting ,positioning in the market and according to these company launch many product in last three years.
company decide its mission to provide best testing and most nutritious choices product from morning to night.
competitive advantage in the market. nestle have strong research and development network in market.
nestle have best distribution strategy in the marketing. through the distribution network nestle able to make its product available to the end consumer.
brand equity in the market it is creating high visibility and awareness in market.
market analysis and customer analysis in marketing.
the aim is better consumer insight, more focused offerings to different set of consumers .

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