Question

What are the objectives of Search Engine Optimization (SEO)

Answer 1

A higher ranking on the SERP (Search Engine Result Page) directly culminates into higher revenues and greater profits. Therefore, all businesses want to be placed on the top of these web pages. SEO (Search Engine Optimization) is the process through the business and other websites can get more user traffic for the organic, free, natural or editorial search results. SEO of a website not only improves traffic quantity but quality as well. For business websites, it means that they will get web visitors that will be genuinely interested in their services or products.

Objectives of SEO

Some of the important objectives and goals of SEO are given below.

Increasing traffic with significance- websites are optimized by the inclusion of keywords in the target. The keywords are the words or phrases that the users use for searching for a given product/service, and/or information related to it. Good quality, fresh, unique and informative content brings more prospective customers to the website.
Branding- SEO also helps in improving the image of the business and helps businesses spread their popularities. It also provides higher rankings on popular search engines including Yahoo and Bing and hence the brand name and information related to the offerings can reach more people. The brand gets more authority and is seen to be a credible business, while SEO can also help in reputation management.

Lead generation- SEO improves the ranking of websites on SERPs. When this happens, more leads and clicks are gathered. With a greater generation of leads, the business and revenues grow. Online advertising and marketing strategies like SEO cost quite less than offline modes of advertising like television marketing and the company messages reach to a greater number of prospective customers as well. Hence SEO proves to be a very cost-effective way of lead generation.

Greater e-commerce sales- Some major websites and e-commerce stores are generating half of their sales through e-commerce. Around 10% of all retail sales in the USA came through e-commerce. SEO creates both short term and long-term gains for businesses online. Branded searches or searches with specific part numbers reveal that someone is looking for the products a company is offering, while the use of industry words in searches show that the customer is primality only seeking the information as of now. Therefore, the inclusion of the right keywords can help businesses reach out to users who have the highest probability of purchasing a business offering. SEO and keyword strategies help businesses attain their higher-sales objectives easily.

Better customer service- SEO helps businesses indulge in a long-term relationship with businesses. With the right keywords and contents, businesses can solve the inquisitiveness of customers, and /or answer their questions. Studying the competitors or going through the customer logs can help a business know more about customer wishes and desires. The information and interactions help a business satisfy their customers better.