In: Operations Management
Evaluate an organization's SEO, and provide recommendations for SEO and paid search.
Amazon.com is a global leader in e-commerce and online retailing . It utilizes the concept of search engine optimization for its sellers and customers . Amzon trains and guides its people and partners with keyword optimization. Its SEO can be evaluated on the basis of ,
1) Quality of website
2) Cost of SEO program
3) Increased revenue and new customers
4) Ranking of amazon on web /cloud
5) Performance of its people
Amazon focus to achieve customers discounts, sophisticated level of customer satisfaction and record/ keep track on each single activities of the users.
Recommendations :
1) An organization should formulate a right set of policies through which SEO can be implemented along with money can be achieved via selling our SEO expertise.
2) There must be a team of experts who will try to generate more revenues through SEO.
3) Such softwares must be developed which can easily track the presenece of users on online platform.
4) Real time offers to the customers must be offered so that to attract the new customers.
5) Use of social media might be promoted so as to gain more visitors on the web based platform .