In: Computer Science
Search engine Optimisation (SEO) is a process by which Web site developers can negotiate better deals for paid ads. Web site developers can increase Web site search rankings. Web site developers index their Web sites for search engines. Web site developers optimize the artistic features of their Web sites.
In SEO , website developers rank websites so that they can negotiate for paid ads. If a customer want their website should on the top of search related to their content they will get more money from ads rather than one whose website is ranked below the previous one.
Website developers can increase website serach rankings by following steps:-
(i) set title tags with target keyword.
(ii) Use backlink.
(iii) Use meta description for each page by generating a link on the content words.
(iv) put target keyword in website link.
(v)Post high quality content.
(vi) avoid plagiarism.
search engines also own database where data is stored. If your website is indexed then search engine can quickly fetch your website. This is called as website indexing. This helps in finding your website quickly by customers.
The last one is artistic feature. If your website is full of artistic ideas and good design , they their is high chance of sharing your website to their friends, familiy member and colleagues. This is usually done by website developers in order to optimize the artistic ideas.
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